The Vision

NAYA Naturals Limited (NAYA by Africa) – A Ghanaian R&D, Manufacturing, and Retail Company founded in July 2014 by Nana Ama Yankah that owns the NAYA by Africa personal care brand. NAYA by Africa is an innovative Ghanaian brand, that sustainably transforms indigenous African plant oils and extracts such as Shea Butter, Baobab & Moringa Oils, and Black Soap into pampering aromatherapy bath & body care products to share with the world. Our products include Shower Gels, Bar Soaps, Body Oils, Shea Butter Creams, Face Oils, and Scrubs.

The Vision

Our vision is to build industry and to create products that connect people to Africa. To build a brand that is supported by other growing African businesses. To pay homage to generations of African culture, creativity, and innovation, and evolve the legacy of traditionally handcrafted African products to develop African Industry and improve people’s lives.

Core Values

• Professional Excellence - We bring professional pride to excellence in product development and service delivery. We don’t expect perfection, but we expect excellence. We learn, unlearn, improve, and hold ourselves accountable to high standards.
• Collaborative Growth - We foster a spirit of community to build a learning and growth ecosystem, where we thrive on the collective genius of our team, partners, and customers.
• Women Leadership: We believe in women and invest in their ability to lead an inclusive environment that uplifts, inspires, and unites people to achieve a common goal.
• Global Focus - We think globally about product design, industry sustainability, and community impact for the long-term development, growth, and sustainability of the brand.

The Mission

NAYA by Africa’s mission is to make remarkable African products for the greater good. We make products that harness the nurturing benefits of African plant oils to take care of your skin, hair, and home, in an environment that emboldens women, creates skilled jobs, and fosters a culture of learning, collaboration, and growth. We are building a profitable brand to serve the greater good. 

How do we achieve our mission...

• Supplier Partnerships (Impact) - We partner with processors of African plant oils, scientists, engineers, and our mothers and grandmothers, who have used generations of trial and error to develop knowledge and expertise about our plants and their health and beauty benefits. Our partnership supports fair wages, improves material sourcing and processing, and generates skilled employment opportunities, especially for women.
• Women-Led R&D and Manufacturing (Innovate) – We are building a unique Research and Product Development Hub consisting of mostly women in STEAM (Science, Technology, Engineering, Arts, and Math) who research, test, and manufacture premium-quality, market-competitive products. We share knowledge and experiences to improve people skills, innovate products, and serve customers.
• Variety of Products —We currently have over 70 products in 10 product categories, and we are just starting. We want every customer who wants better skincare to find their NAYA by African self-care products that suit their personal sense and style.
• Exceptional Customer Experience(Inspire) – From ingredient sourcing to product delivery, we are intentional about customer experience with the brand. We want every engagement to be memorable and beneficial.