The Mission

Identity (Who are we?)

NAYA Naturals Limited (NAYA) – A Ghanaian R&D, Manufacturing and Retail Company founded in 2014 by Nana Ama Yankah that owns the NAYA by Africa beauty brand. 

NAYA by Africa is an innovative Ghanaian beauty brand, that sustainably transforms indigenous African plant oils and extracts into pampering aromatherapy bath & body care products, to share with the world.


NAYA by Africa's vision is to build an impact driven global beauty brand, inspired by remarkable African women.
We are partnering with farmers, processors of African plant oils, scientists and our mothers and grandmothers, who have used generations of trial and error to develop knowledge and expertise about our plants and their health and beauty benefits. With the help of these partners, we create premium quality market competitive products. We believe that these partnerships will enable us to reduce our costs, guarantee the quality of our raw material supplies and make our products more competitive on the market. We pride ourselves on our commitment to connect with all the stakeholders in our value chain and develop sustainable practices that empower entrepreneurship in agribusiness, builds communities, and protect the environment.

We believe that with proper research into the processing and use of various African plant oils and extracts, we can generate more value from our Ghanaian shea butter, baobab and moringa oils, and black soap products; to build a consistent market for rural processors, create jobs and improve the quality of products developed in African Industry. Our current product lines include Shea Butter Creams and Bar Soaps, Body Oils, Shower Gels from African Black soap (Alata Samina) and Body Scrubs.


Our mission is to share Africa’s value with the world by innovating aromatherapy bath and body care products, using indigenous African Plant Oils & Extracts and aromatherapy scents from around the world, to take care of your skin, hair and home.

Our Why...

  1. Commitment to impact the lives of women in rural communities in Ghana (Local Suppliers) who process Shea Butter, and Black Soap and other Oils by building sustainable, fair-trade partnerships, that improve the processes and quality of their products, and consistently provide jobs in our communities.
  2. Passion to innovate by building a global beauty brand with an impeccable reputation for innovation, quality, and consistency in product development, distribution and retail that empowers remarkable Women Leaders in STEAM (Science, Technology, Engineering, Arts & Math).
  3. To take care for and inspire our Tribe (Customers); to celebrate you everyday by crafting aromatherapy personal care products that care, nourish and pamper the skin, hair or home and empowers you to feel confident in your uniqueness everyday.

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    Brand Values

    • Impact- to make products that make people's lives better
    • Innovation- to challenge the status quo, to learn, and unlearn, as we create new ideas, opportunities, and products
    • Inspiration- to inspire kindness and confidence in everyone
    • Collaboration- to thrive on the collective genius of our partners, team, and customers
    • African Culture- we pay homage to generations of African beauty, culture, and creativity
    • Women Leadership- we invest in women and their ability to lead collaborative growth in our communities and in the beauty industry

    Shop with us

    We manufacture our products in Ghana and currently retail through our flagship shop at A&C Mall, some Palace and Melcom Shops in Ghana, and also in partnership with other health food and grocery stores locally and internationally. Shop online worldwide through our website You can also shop with us at direct marketing events and fairs where we to create awareness about the brand and receive customer feedback.