The Vision

NAYA Naturals Limited (NAYA by Africa) – A Ghanaian R&D, Manufacturing, and Retail Company founded in July 2014 by Nana Ama Yankah that owns the NAYA by Africa personal care brand.

NAYA by Africa is an innovative Ghanaian brand, that sustainably transforms indigenous African plant oils and extracts such as Shea Butter, Baobab & Moringa Oils, and Black Soap into pampering aromatherapy bath & body care products, to share with the world. Our products include Shower Gels, Bar Soaps, Body Oils, Shea Butter Creams, Face Oils and Scrubs.

Vision

Our vision is to build an impact-driven global beauty brand that honors generations of African ingenuity, builds community, and provides better career opportunities for women.

Core Values

• Good Vibes - We want to make people's lives better, through the products we make. Whether it's in providing a consistent market for our suppliers, skilled jobs for our team, or better quality products for our tribe, we want every interaction to be fair, beneficial, and fun. 
• Collaboration - We foster a spirit of community to build a learning and growth ecosystem, where we thrive on the collective genius of our team, partners, and customers.
  
• Excellence - We don’t expect perfection, but we expect excellence. So we learn, unlearn, improve, and hold ourselves accountable to high standards in our work.
• Global Focus - We think globally of product design, industry sustainability, and community impact for the long-term growth and development of the brand.

Mission

Our mission is to make African skincare that serves the greater good.

How will we achieve it?

• Supplier Partnerships - We partner with farmers, processors of African plant oils, scientists, engineers, and our mothers and grandmothers, who have used generations of trial and error to develop knowledge and expertise about our plants and their health and beauty benefits
• Women-Led R&D and Manufacturing – We are building a unique Research and Product Development Hub consisting of mostly women in STEAM (Science, Technology, Engineering, Arts, and Math) who research, test, and manufacture, premium quality, market-competitive products .
• Variety of Products —We currently have over 70 products in 10 product categories, and we are just starting. We want every customer to find their NAYA by Africa self-care products that suit their personal sense and style.
• Great Customer Experience – We are obsessed with caring for our customers by providing an exceptional memorable experience with our products and service.