The Vision

NAYA Naturals Limited (NAYA by Africa) – A Ghanaian R&D, Manufacturing, and Retail Company founded in July 2014 by Nana Ama Yankah that owns the NAYA by Africa personal care brand.

NAYA by Africa is an innovative Ghanaian brand, that sustainably transforms indigenous African plant oils and extracts such as Shea Butter, Baobab & Moringa Oils, and Black Soap into pampering aromatherapy bath & body care products, to share with the world. Our products include Shower Gels, Bar Soaps, Body Oils, Shea Butter Creams, Face Oils and Scrubs.

Vision

Our vision is to share Africa’s value with the world; to build industry, and to create products that connect people to Africa. To pay homage to generations of African culture, creativity, and innovation and evolve the legacy of traditionally handcrafted African products to develop African Industry and improve people’s lives.

Core Values

• Impact - to be a brand that make people’s lives better by improving resource skills to develop people, businesses, and communities
• Innovation - to challenge the status quo, to learn, and unlearn, as we develop new ideas, opportunities, and products
• Community - to thrive on the collective genius of our partners, team, and customers
• Women Leadership – we believe in women and invest in their growth to lead in the industry
• Excellence – we hold ourselves to high standards in product quality and service to our customers
• Courage – we believe in ourselves and our ability to make a difference

Mission

NAYA by Africa's mission is to build an impact-driven global beauty brand inspired by African Plant Oils and remarkable African women who learn, build, and create opportunities for others.

How will we achieve it?

• Supplier Partnerships - We partner with farmers, processors of African plant oils, scientists, engineers, and our mothers and grandmothers, who have used generations of trial and error to develop knowledge and expertise about our plants and their health and beauty benefits
• Women-Led R&D and Manufacturing – We are building a unique Research and Product Development Hub consisting of mostly women in STEAM (Science, Technology, Engineering, Arts, and Math) who research, test, and manufacture, premium quality, market-competitive products .
• Variety of Products —We currently have over 70 products in 10 product categories, and we are just starting. We want every customer to find their NAYA by Africa self-care products that suit their personal sense and style.
• Great Customer Experience – We are obsessed with caring for our customers by providing an exceptional memorable experience with our products and service.