The Mission

Identity (Who are we?)

NAYA Naturals Limited (NAYA) – A Ghanaian R&D, Manufacturing and Retail Company founded in July 2014 by Nana Ama Yankah that owns the NAYA by Africa beauty brand. 

NAYA by Africa is an innovative Ghanaian beauty brand, that sustainably transforms indigenous African plant oils and extracts such as Shea Butter, Baobab & Moringa Oils and Black Soap into pampering aromatherapy bath & body care products, to share with the world. Our products include Shower Gels, Bar Soaps, Body Oils, Shea Butter Creams, Face Oils and Scrubs.


NAYA by Africa's vision is to build an impact driven global beauty brand, inspired by African Plant Oils and remarkable African women.



Our mission is to share Africa’s value with the world by sustainably transforming African Plant Oils & Extracts such as Shea Butter, Baobab Oil, Moringa Oil and Black Soap into natural aromatherapy bath and body care products to care for your skin and hair.

NAYA by Africa simply crafts healthy plant-based aromatherapy skincare for your body and mind. Whether you need a morning pick me up in refreshing shower with the invigorating Vanilla Mint African Black Soap shower gel, a sweet Almond & Chocolate Shea Fusion moisturizer to give the kids a reason to bath or a selfcare kit for the perfect me-time with our entire Mango Sorbet Collection, we got you. Enjoy this amazing skincare experience knowing that African women made it to care for you.

Our Why... At the heart of every product is

  1. Commitment to impact the lives of women in rural communities in Ghana (Local Suppliers) who process Shea Butter, and Black Soap and other Oils by building sustainable, fair-trade partnerships, that improve the processes and quality of their products, and consistently provide jobs in our communities.
  2. Passion to innovate by building a global beauty brand with an impeccable reputation for innovation, quality, and consistency in product development, distribution and retail that empowers remarkable Women Leaders in STEAM (Science, Technology, Engineering, Arts & Math).
  3. To care for and inspire our Tribe (Customers): to celebrate you every day and inspire you to care for skin and hair; by crafting aromatherapy personal care products that clean, nourish, and pamper the skin and hair and empowers you to feel confident in your uniqueness every day.

    From our home to yours…celebrate your skin

    Brand Values

    • Impact - to build a brand that uses local materials and human resources to develop people, businesses and communities
    • Innovation - to challenge the status quo, to learn, and unlearn, as we create new ideas, opportunities, and products
    • Inspiration - to make products that make people's lives better
    • Collaboration - to thrive on the collective genius of our partners, team, and customers
    • African Culture - we pay homage to generations of African beauty, culture, and creativity
    • Women Leadership - we invest in women and their ability to lead collaborative growth in our communities and in all sectors of the beauty industry

    Shop with us

    We manufacture our products in Ghana and currently retail through our flagship shop at A&C Mall, some Palace and Melcom Shops in Ghana, and also in partnership with other health food and grocery stores locally and internationally. Shop online worldwide through our website You can also shop with us at direct marketing events and fairs where we to create awareness about the brand and receive customer feedback.