The Inspiration

The Problem

African women have been associated with shea butter, black soap, baobab oil, moringa oil, neem oil, and many other products for centuries. However, these products have not enabled them to achieve economic independence. Why is that? At NAYA, we believe it stems from a lack of understanding of the true value of these resources and the need to adapt them to meet the changing demands of the world. This belief drives us to evolve the legacy of traditionally handcrafted African products and share them with the world.

The Solution  

Rural Partnerships (Raw Material Processing):  

Our brand's core mission is to create a market for products made by women in rural communities. Many of these women have limited education, and their expertise in processing shea butter and black soap has been passed down through generations. However, as the global market for shea and other oils becomes increasingly competitive, these women struggle to find buyers for their products. Our partnerships with them ensure a consistent market at fair prices, allowing them to sustain their livelihoods and grow their businesses alongside us. Additionally, we aim to support the evolution of their businesses (SDG 8) and provide more training and assistance within their communities to help them rise out of poverty (SDG 1).

Women-led R&D and Small-Scale Manufacturing:

We believe that the best way to create a sustainable economy in Africa is by building innovative and industrious brands, and by developing products that are safe and effective through manufacturing and industrialization (SDG - 9). This principle drives our women-led production team, which consists of professionals in Engineering, Sales, Marketing, and Accounting & Finance, the majority of whom are women (SDG - 5). We are committed to raising the bar for opportunities for women in STEAM (Science, Technology, Engineering, Arts, and Mathematics) and in African industry.

Product Variety:

We take pride in creating a range of products that feature a variety of high-quality oils, extracts, colors, fragrances, and essential oils. Our offerings include body butters, shower gels, oils, bar soaps, scrubs, and much more. These products can be used daily, on special occasions, as gifts, or for a pampering day. We look forward to expanding our product line in the future to include even more options for hair and home care.

Customer Experience:

We want you to love our products and help us share them with the world. If you are satisfied, please tell someone, buy a gift for a friend, or leave a review on our page. If you are not satisfied, please let us know so we can improve and better serve you.