Welcome to NAYA by Africa

NAYA by Africa is an innovative Ghanaian brand that sustainably transforms indigenous African plant oils and extracts—processed by women in rural communities—into natural aromatherapy bath, body and home care products, to share with the world.

At NAYA, we believe a good skincare routine should start with a soap and moisturizer, to clean and nourish your skin no matter your skin type or color.

Your skincare products should have the right INGREDIENTS to PROTECT & HEAL your skin and should SMELL GOOD, so you FEEL CONFIDENT EVERYDAY.

This is the NAYA PROMISE. If you are HAPPY, TELL OTHERS. If you are not, TELL US. We learn everyday from you, to get better.

FACE CARE

Your face is the most sensitive part of your body. It needs special care and attention to stay clear of dirt and bacteria which causes acne and irritation. It also needs good nourishment to not be too dry or too oily. When your face looks good, you are happier and more confident.

FACE SOAP

Face Cleansers must be gentle on the skin, not cause irritation or burn and should cleanse all dirt, oil and bacteria.

SHOP bar soaps
FACE MOISTURIZERS

Daily facial moisturizing, keeps your face nourished and healthy and prevents dirt and bacteria from getting into your pores.

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FACE MASKS & SCRUBS

Facial masks & scrubs should only be used two times a weeks for a deep clean. overuse of scrubs can cause skin irritation.

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BATH & SHOWER PRODUCTS

Your SOAP should CLEAN all dirt and bacteria without stripping the natural oils from your skin

AFRICAN BLACK SOAP SHOWER GELS

Skin rejuvenating shower gel made from African Black Soap. A 100% natural soap made with no lye, no colors or preservatives. Just coconut oil, palm fruit oil and cocoa pod ash. 

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SHEA BAR SOAPS

For an exhilirating bathtime experience, or to care for acne, dark spots or eczema we have a soap for you. Made with Shea Butter, Coconut & Sunflower Oils in 17 unique varieties. 

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SEA SALT SCRUBS

You may not think you are missing anything in your bath routine until you try our exfoliating scrubs. Made with Salt, sugar, honey, glycerin and a variety of nourishing oils and extracts.

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BODY CARE PRODUCTS

Your MOISTURIZERS should HYDRATE & NOURISH your skin. 

BAOBAB & SHEA BODY OILS

Shea, Baobab & Coconut Oils infused with essential and fragrant oils to absorb easily and add a natural shine to your skin. 

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SHEA BUTTER FUSION

100% Handcrafted Shea Butter, infused with nourishing oils and healing essential oils for a head to toe Shea Experience.

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NOURISHING 3 BUTTERS BODY CREAMS

Hydrating moisturizers with Shea, Cocoa and Mango Butters, Oat & Vitamin E in 8 amazing Scents to a soft, smooth skin.

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Mosquito repellent

100% Pure Neem, Baobab, Citronella & Eucalyptus Oils to keep insects at away.

SENSITIVE SKINCARE

BABY CARE

The first few years of baby's care require products that are gentle, safe and provide nourishment to baby's skin. Let NAYA take care of your precious one

ACNE & IRRITATION

Sometimes it feels like no matter what you do your skin is just not happy. Whether its persistent dry skin, oily skin, eczema, acne, black spots or wrinkles, lets help you.

MEN GROOMING

We understand you want to look great with the minimum amount of effort, not 15 step routine. Just great simple products that care for you from head to toe

Founder's Blog

The NAYA African Story.

Chapter 16

These days I spend so much time in production just to keep up with our 60+ products. It has become difficult to spend a lot of time in the shop...

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Chapter 15

One of the key reasons I believe small businesses have a hard time growing in Ghana is that we have to build the entire value chain the business needs to...

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Chapter 14

Shea Butter is a major raw material that has gained international recognition for its unique ability to heal and nourish the skin. Do you know it is also edible and...

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NAYA by Africa - Brand Values

Impact - to make products, that make people's lives better

Boldness - to challenge the status quo, to learn, and unlearn, as we create new ideas, opportunities and products

Collaboration - to thrive on collective genius of our partners, team, and customers

Integrity - to be consistent and transparent, and maintain the highest quality of standards, always

Respect - to build great relationships with good people

African Culture - to pay homage to generations of African beauty, culture and creativity

Women Leadership - to invest in women and their ability to lead collaborative growth in our communities and in industry

Secure transactons

Transactions are handled with bank-grade security

Simple checkout

Our secure checkout is quick and easy to use.

Get in touch

Have questions? Get in touch with us at any time.