The NAYA African Story

Chapter 15

Chapter 15

One of the key reasons I believe small businesses have a hard time growing in Ghana is that we have to build the entire value chain the business needs to...

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Chapter 14

Chapter 14

Shea Butter is a major raw material that has gained international recognition for its unique ability to heal and nourish the skin. Do you know it is also edible and...

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Chapter 13

Chapter 13

Product Quality has always been of utmost importance for me. In early 2015, I went to the Ghana Standards Authority(GSA) to buy the cosmetics and packaging standards needed to get...

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Chapter 12

Chapter 12

I grew up on the Wesley Grammer School campus that my mother taught at. I don't recall the girls being treated differently from the boys in my house. In that...

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Chapter 11

Chapter 11

I spent most of 2015, at various events to promote the brand. Occasionally I would get into conversations with people and hear comments like "you are too smart to be...

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Chapter 10

Chapter 10

There are many great people that you find along your journey. More often than not, their goodwill almost goes unnoticed, but become a bridge that leads you on to new...

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Chapter 9

Chapter 9

For the next 3 months, I refined my body butter recipe. The current recipe was too heavy for the 30-degree temperatures in Ghana. I registered the business. My brother used...

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Chapter 8

Chapter 8

One of the best things about working with 3C Software for 8 years, building cost models for manufacturing companies, was that I got to learn how "big companies" manage their cost. It...

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Chapter 7

Chapter 7

Armed with my GHS400 from my first Ghana event, I needed raw materials to keep this going. Where do I buy Shea Butter from? It seems like a simple question....

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Chapter 6

Chapter 6

I spent my COVID lockdown days cleaning the house and found the business plan presentation for NAYA from the Emory Entrepreneurship Class. I laughed. I hadn't seen it or thought...

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Chapter 5

Chapter 5

After all that noise, you'll think I came to Ghana ready to build, grow and expand. Sorry to break your heart. I didn't even come to Ghana with NAYA in...

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Chapter 4

Chapter 4

To beef up my application for Emory, I described myself as a budding entrepreneur. I talked about the products I had developed over the last 3 years and how I...

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